We also have the latest Jeep models for sale, such as the Jeep Wrangler. We’re very excited about this social campaign, and we invite everyone to celebrate and tell us their “Jeep Story” on social media. R&B and hip-hop star Ciara also joined in.
There’s a number of stories already posted by the company, reminiscing on the many stars who owned a Jeep car such as Marilyn Monroe, and World War II-era driver George Speaker. “Our Super Bowl campaign firmly acknowledged ‘We Don’t Make Jeep, You Do,’ recognizing that the rightful ownership of the brand resides uniquely within its fans, followers and owners.”
“As we mark the 75-year milestone of the Jeep brand, there is no other brand that is able to embrace its global community in a way that invites these individual and compelling stories that have also shaped their own, personal journeys,” said Olivier Francois, Chief Marketing Officer, FCA Global. The company will gather these entries until there’s 75. Starting today, anyone can join in on the celebration across social media with the hashtag #myjeepstory and via the “ My Jeep Story” web page.Įach story can be composed either of text, pictures, or video, and shared across Twitter, Facebook, and Instagram. Now, the Jeep brand is ready to truly showcase the community behind its vehicles.Ī year-long campaign intended to celebrate the brand’s 75th anniversary, “My Jeep Story” invites the world at large to share its own tales. The spot featured black-and-white photos of numerous Jeep® SUV owners throughout the years.
Among them stood out “Portraits,” a more subtle ad and recipient of numerous awards. This year’s Super Bowl event attracted viewers not only with great football action but also by featuring eye-catching advertisements.